mprojekt

Youzon. A fitting room with the experience factor Youzon was successfully used in projects including the following. The fitting room has to reward the shopper

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As a key decision making point for the customer fitting rooms represent a key touchpoint for fashion retailer. The majority of consumers won’t buy an item of clothing without trying it on first. At the same time, many shoppers complain about the poor fitting room facilities in fashion stores – which is actually quite alarming when you consider the importance of this area and the added value this experience brings, an experience which can never be recreated online. I’m sure most of you out there have used a poorly lit fitting room at some time or other that makes even the most beautiful garment look far from its best.

The fitting room is an intimate retreat in the shopping jungle. It’s a place where customers stressed by media bombardment, physical exertion and social communications can find privacy and quietness. The fitting room rewards customers for visiting it and trying on their selected garments. To compete with online retailers, high street stores should ensure that their fitting rooms aren’t just functional, but also experience-oriented.